What is a .Photography domain and why do you need one?

One of the best things about photography is that it is an art form that is currently easily accessible to virtually everyone. From creatives filming on analog systems with film to professionals with the latest and most powerful DSLR and mirrorless systems to influencers working with a smartphone. No matter what is used, everyone can capture life’s most important moments.

Full disclosure: This article was sponsored by Numeric identity.

The next step is to find the best way to share these moments (and your expertise in the field) with the world. Although the default answer is just to create a website, choosing the right name, and domainwill help you grab attention and drive traffic to your site.

The right domain name will add a level of professional credibility to your business and brand that can set you apart from thousands of other competitors in the industry, while providing much-needed exposure to your brand. A .photography domain shows potential customers exactly who you are, what you do, and that you’re serious about what you do.

While the images and written content on your website will go a long way in representing you and your brand, the real impactful first impression comes from the name they type when visiting your website, as it is the first thing visitors will see.

This is why your work deserves a .photography domain. Let’s be frank, the .photography domain clearly defines your brand, your business and your specialty as a photographer and leaves nothing to the imagination of potential customers. If you are a photographer who wants to show the world and reinforce what you offer the world, setting up your business with a .photography domain will clearly mark you as an expert in the field. Your portfolio, business details, and anything related to photography will work great with this type of domain name.

While I had been doing photography alongside a website that had already been up and running for a few years at this point, when .photography domains were first launched in February 2014, it was around the time that I made the jump to creative work. my full time gig. As such, I quickly purchased davidjcrewe.photography and pointed it to my existing website as an added level of brand identity.

Since the internet is globally accessible, the name of the website of your choice may already be taken as .com, making the .photography version even better suited for establishing who you are and what what you are doing. Regardless of your current skill level, a .photography domain extension will show the world that you’ve taken the business seriously and created a website with an SEO-optimized domain.

Some well-known photographers who have already exploited this area include Alvis Lazare (India), Sara Dear (West Coast/San Fran), MA in Photography (based in UK)and Sean Tucker (UK).

These top-level domains (TLDs) give creatives the ability to be direct, clear, and concise with their name, eliminating any possibility of appearing unprofessional with an arbitrary domain name. Since these websites are often the first point of contact for a potential client, the domains should reflect what you do as a professional and serve as a reminder to anyone visiting your website.

Learn more about buildyour.photography

Full disclosure: This article was sponsored by Numeric identity. .Photography is part of the Identity Digital domain extension portfolio.

Picture credits: Photos of Depositphotos