The domain marketplace shares data on what is selling and how.
The domain name marketplace and branding site Squadhelp has published its 2021 in review, revealing valuable data on what type of domains are selling and how.
The company reports that premium signups increased 71% year over year to 123,000. The site accepts around 10-12% of submissions. As the number of ads increases, Squadhelp says the overall sales rates go down a bit, but the company is making up for that with more marketing spend.
This year, the company spent more than $ 2 million on digital marketing to attract 23.5 million unique visitors to the platform. Marketing spend increased 85% over the year. Squadhelp reports that this resulted in market revenue growth of 123%, compared to ad growth of 71%. The company is reinvesting all of its profits in more marketing.
One of the unique features of Squadhelp is that it pays for retargeting ads to domains. If someone visits your domain, they may see ads for that domain as they move around the web.
A big question I have about naming platforms like Squadhelp is if buyers would have bought your domain anyway and simply typed the domain into their browser and landed on your hosted “for sale” page in the Marketplace? . At Squadhelp, over 85% of landing page visits are through a discovery path, not directly to the landing page. The report states, “This means that a substantial percentage of additional exposure is mostly coming from buyers who don’t have a specific name in mind before coming to our platform. “
Squadhelp is a data-driven business, and their report contains great data on the characteristics of domains that are selling. Many domain investors consider the number of extensions a domain is registered in as a measure of popularity. Squadhelp data shows that this is a good measure. This graph shows the domain sales rate on Squadhelp based on the number of extensions supported by the domain:
This year, Squadhelp added a feature that notifies you when a domain you’ve listed is registered in a new extension. I don’t know of any other market that does this.
The report also contains data on which keywords are selling top and top searches on the platform. Yes, meta and nft are on the list. But the other keywords are quite interesting.