Solving the problem of job security in entertainment using data-driven techniques

The main job portals offer opportunities, but most of them are hidden by offers from other sectors. For those who use these tools, search results often return fraudulent jobs, incomplete profiles, lack of information, indicating that these resources are not used frequently by the M&E community. Should we care to understand the reason? Obviously, there is a lack of authenticated data points, trust and transparency of this data for users.

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Content is streaming at an all-time high today. It is served on a myriad of devices such as smartphones, smart speakers, connected cars and connected homes. But is the situation favorable for the artists you love to watch on OTT platforms? Are talents seeking opportunities in this industry re-employable?

The age-old question

A well-known famous actor, in a recent interview, said that he had his best of times as an actor and he was also unemployed for 2 consecutive years. In the case of junior artists and technicians, they earn a good monthly salary when employed, but there are also times when they are out of work for 6 months or even a year.

Keeping the above scenario as a backdrop, there are thousands of individuals in the country who aspire to rise and shine in the media and entertainment industry. Some crack, others resort to odd jobs to survive. The dominant dream subsides. Having just one or more skill sets won’t do any good in this industry. What needs to be done is to create an organized work system to help the community evolve and be actively re-employable.

juggling jungle

The main job portals offer opportunities, but most of them are hidden by offers from other sectors. For those who use these tools, search results often return fraudulent jobs, incomplete profiles, lack of information, indicating that these resources are not used frequently by the M&E community. Should we care to understand the reason? Obviously, there is a lack of authenticated data points, trust and transparency of this data for users.

The idea of ​​experiential learning has always been the key to creativity and innovation. Ratifying this, being an essential component of the M&E sector, these learnings of their users should be mapped and rendered through platform services. Thus increasing the win-win ratio of aspirants looking to “get hired” and employers looking to “rehire”.

On the other hand, skills could be transformed into insightful assets allowing employers to make data-driven decisions and save costs. Platforms should encourage users to add more skills to their profiles with relevant project details. This in turn helps employers to be aware of an aspirant’s varied experience, which increases their chances of finding a job.

The silver lining and the world of “coexistence”

According to a report by EY, India’s media and entertainment (M&E) sector is expected to reach Rs. 2.23 trillion (~$30.6 billion) by 2023 due to accelerating adoption of digital among users across geographies. Right now, since an artist’s reach to their audience is not limited to the big screens, the future is bright.

The issue of job security should be addressed as a priority by making its users employable on a recurrent basis with a focus on skills and active collaboration with employers. Creativity needs flexibility and opportunity at the same time. It takes a lot of human effort to digitize and broadcast. In the near future, data will be the anchor to effectively source talent. People should create relevant career data and the data will help them boost their career growth.

We can’t deny being in the right place at the right time. But can technology make this possible in the digital world? Yes, if a reminder could wake you up at the desired time, a smart TV could turn on and off at the scheduled time, then your talent could reach the desired employer when needed. Artificial intelligence and machine learning will play an important role in this aspect and companies in this sector must bet on it.

Inevitable emotional bond

The M&E industry is driven by a human connection called the ‘network’ and we don’t want users to be deprived of it. Therefore, the platform is our long-term goal that would create value by making connections and “designing” transactions. Human roles that seem to be eclipsed by digitalization will be revived by our “be an enabler” approach to problems.

Various job opportunities require the upgrading and reskilling of the existing workforce. Although futuristic, training in the O2O (Online to Offline) model will be intrinsic to the ecosystem. This will set the stage for a cycle of continuous innovation and reuse.

Overall, the range of opportunities will be increasing in the coming years and we are here to support the community through our offerings at Cast India.

(The author is CTO of Cast India. The opinions expressed are personal and do not reflect the official position or policy of Financial Express Online.)