2021 revenue is up sharply compared to 2020.
Today, top-level domain company Radix released its Premiums Report (pdf) for the second half of 2021.
The company reported $2.98 million in retail bonus revenue, a record for any half year. It was slightly higher than the first half of 2021 when it grossed $2.91 million. In total, Radix estimates retail revenue from its premium domains brought in nearly $6 million in 2021, up significantly from around $4 million in 2020.
Radix himself keeps some of it; it estimates gross revenue based on what registrars charge.
Note that Radix charges a higher than normal fee for initial premium registration and renewals.
For the second half of 2021, .tech was the top TLD for new premium registrations. The first 3 were:
.tech – 332 new bounties – $335,000
.store – 290 new bounties – $247,000
.online – 202 new bounties – $171,000
These three elements are also the most valuable from a renewal revenue perspective, although .online is more powerful than .store:
.tech – $477,000 in renewal revenue
.online – $447,000 in renewal revenue
.store – $310,000 in renewal revenue
70% of premiums sell for $500 or less. On the other end of the spectrum, Radix sold 16 domains in the second half of 2021 at around $10,000 retail and two at $25,000 retail.
GoDaddy accounted for 40% of new premium signups, followed by Namecheap (22%) and Google (11%).