domain name bought for $15 million


The domain name was acquired for $15 million, making it the largest domain name sale released this year.

According DomainInvestingthe deal was brokered for an undisclosed buyer by Domainer and GoDaddy, while facilitated the purchase.

Completed on August 3, the deal is the largest publicly announced domain name sale in recent years, following the purchase of in 2019 for $30 million. It is also the most expensive crypto-related domain name, surpassing, which was bought for $2 million in 2017. Jackson Elsegood, the chief executive of, said he it was one of the largest Web3-related deals he had seen on the platform.

In April 2021, the domain was briefly listed on GoDaddy for $100 million, but other registrars such as NameCheap disputed these claims saying it was not for sale.

The seller of also remains anonymous. No prior purchase price for the domain is publicly available except for an asking price of $25,795 checked in end of 2018.

Matt Holden, a GoDaddy rep who previously worked for Domainer, said the domain name was a “phenomenal asset” considering how NFTs lay the foundation for the metaverse and GameFi economy.

“It was a pleasure to work with all parties involved in, an incredible opportunity for the buyer to acquire a non-categorized domain and one of the best, if not the best dot com possible in the entire web3 space “, he said in a press release.

No official plans have yet been announced for However, Domainer said the domain buyer is associated with several other Web3 projects, including DigitalArtists.coma platform offering an organized Web3 service to artists.