Interesting data in the Global Domain Report 2022 – Domain Name Wire

The annual report includes data on primary and secondary domains.

Sedo and InternetX released their annual Global Domains Report today. At nearly 70 pages, the report contains some interesting data on the domain market (both primary and secondary) over the past year.

I recommend review of the whole reportbut here are some interesting takeaways.

Buy now

More and more domain transactions take place without any negotiation. 72% of Sedo’s sales last year were buy-it-now, up significantly over the past decade.

While most Buy Now sales (and all sales for that matter) are three or four digits, there are some nice five-figure sales in Buy Now. Sedo’s top buy-it-now auctions last year were safemoon.com for $67,554, homesome.com for $59,999 and flow.me for $58,925.

SedoMLS

Sedo’s syndication system generates an increasing share of Sedo’s sales every year. Last year, 44% of sales were made through the MLS network, and the rest through the Sedo marketplace.

Some of the MLS sales are quite large. Last year, two public MLS sales exceeded $100,000: copymarkets.com at $178,095 and nutun.com at $125,000. These transactions were initiated in SedoMLS but have been negotiated (not Buy Now).

ccTLD

Starting on page 19, you will find a breakdown of country code registration numbers by region with highlights for particular ccTLDs.

This includes the number of registered domains per 100,000 inhabitants. It gets a little weird for countries with repurposed TLDs and free TLDs, like .tk at 1.5 million records per capita. .tk is for the island nation of Tokelau, and registrations are free.

Sedo is based in Germany, and the country is Sedo’s second largest buyer behind the United States. 60% of the domains that Germans buy on Sedo are .de domain names.

Here’s another surprising thing: Sedo’s best seller last year was a ccTLD. This was the most expensive ccTLD sale ever by Sedo. It’s under NDA, so we don’t know the domain or the price, but it was more than the $2 million paid for Sedo’s top public sale last year, Angel.com.

New top-level domains

New TLDs have gained momentum over the past year. We’ve all seen .xyz take off, and it was Sedo’s first new TLD in unit volume. It was followed by .online, .app and .shop.

227 different new TLD extensions sold at Sedo last year, compared to 125 in 2020.

Etc

Here are some other things to note in the report:

  • The InternetX Keyword Trend Data on page 36 shows what people are looking for at Registrar.
  • The median selling price at Sedo was $350. I think expiration counts in that number, but clearly Sedo handles a lot of cheap domain sales. You can see the median and average by TLD on page 59.
  • A total of 362 different TLDs have been traded at Sedo.
  • Domain sales at Sedo were up 15% year over year.

Download report here.